What's new with Team TTO

July 07, 2020

A sports-base approach is needed to help the youth

Last week, Trinidad and Tobago faced its own Black Lives Matter (BLM) day of reckoning.…
July 07, 2020

CANOC President calls for IOC to rescind life bans issued to athletes 48 years after…

Caribbean National Olympic Committees (CANOC) President Brian Lewis has called for the International Olympic Committee…
July 04, 2020

Matthews and Collett Banned From Olympics

MUNICH, West Germany, Sept. 8 — The International Olympic Committee barred today two United States…
July 04, 2020

Vincent Matthews and Wayne Collett: A Most Casual Protest With Most Striking Consequences

They stood there casually, one barefoot, hands on hips, the other in thoughtful repose, right…
July 04, 2020

Athletes Will Be Banned From Protesting at the 2020 Tokyo Olympics. But the Games Have…

The International Olympic Committee (IOC) announced new guidelines on Thursday that ban athletes from making…
July 04, 2020


The IOC stands for non-discrimination as one of the founding pillars of the Olympic Movement,…
July 01, 2020

Lewis highlights racial discrimination and gender inequality in sports

"Olympic Order is the Olympic Movement highest award for distinguished contributions to sports. The list…

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A sports-base approach is needed to help the youth https://t.co/jPhFCNcTH0
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CANOC President calls for IOC to rescind life bans issued to athletes 48 years after podium protests https://t.co/2STW6J177Q
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TeamTTO Transformational Leadership Webinar Pt. 2 with the Head of open Campus Academy of Sport, UWI Kervin Jean… https://t.co/zWbk6HZg9j
Tuesday, 07 July 2020 13:26
RT @igcanoc: CANOC President Brian Lewis has called for the International Olympic Committee (IOC) to reinstate two African American athlet…
Tuesday, 07 July 2020 13:25

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The environment in which national sport organisations and governing bodies operate have evolved far beyond the traditional methods and thinking.

Exceptional service is not a luxury. It is what stakeholders expect. It is not so much about medals but people coming together to take on the impossible challenges. It’s about keeping promises and about the right people with the right attitude turning the toughest negative into positive.

The search for partners who share the T&T Olympic Committee’s (TTOC) desire for transformation is a work in progress. On the corporate side, the TTOC is the beneficiary of a group of partners who share the transformation vision. However, it requires more than corporate partners.

Traditionally governing bodies and sport organisations are perceived as having greater concern for competition. That may very well be so but governing bodies now have to address many issues, including getting more people participating.

Participation can drive a talent pipeline that can consistently deliver medals, titles and championships while this can also generate passionate and dedicated individuals who want to help and serve sport. T&T has the talent pool that can per capita transform the twin island Republic into an Olympic powerhouse.

How can we challenge prejudicies and preconceptions? How can we create the new insights that push the limits of current knowledge? Can we excite passion and loyalty that wil ignite the critical mass and tipping point. In respect of sport have we seen the shifting of the status quo?

Most citizens seem to share the desire to see the unbelievable become unforgetable as unmatched excellence becomes the global norm. It is to be expected that for every win there will be disappointment while for every defeat there will be triumph. The journey nonetheless is always compelling and fraught with obstacles.

Overcoming what may at first glance appear insurmountable requires creating synergies. Growing organically and ironing out kinks along the way and learning lessons from mistakes already made seems at times to be a luxury. Across a variety of functions and workflows national sport organisations and governing bodies being effective and efficent can seem an overwhelming experience.

There are bound to be problems when you are trying to create a whole new market landscape. Sport leaders do not have the luxury of figuring it out as they go. Speed of implementation in the face of complexity makes life difficult. How are sport leaders responding to the new normal? Stability certainly is not the new normal. Constant change and instability is the new normal.

Technology is transforming how national sport organisations function and operate. The digital age is here and the time to act is now. Where do sport organisations and leaders start? A coherent digital vision and strategy is essential. Transformation of all aspects of sport administration and management.

The future has arrived. National sport organisations and governing bodies must act now before its too late. Revamping the sport governance model as a start requires an embrace of the digital age. The sport sector in T&T has been slow to embrace the digital transformation. We live in a world where the milliennial generation expects quick access to information via their smartphone.

What to do about it?
Transformation. Transformation of thinking. Transformation.

• Brian Lewis is president of the T&T Olympic Committee (TTOC). The views expressed are not necessarily those of the Olympic Committee.

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