What's new with Team TTO

July 09, 2020

Lewis: Reinstate Munich Games 400m medallists Matthews, Collett

Caribbean National Olympic Committees (CANOC) president Brian Lewis is calling for the rescinding of a…
July 07, 2020

A sports-base approach is needed to help the youth

Last week, Trinidad and Tobago faced its own Black Lives Matter (BLM) day of reckoning.…
July 07, 2020

CANOC President calls for IOC to rescind life bans issued to athletes 48 years after…

Caribbean National Olympic Committees (CANOC) President Brian Lewis has called for the International Olympic Committee…
July 04, 2020

Matthews and Collett Banned From Olympics

MUNICH, West Germany, Sept. 8 — The International Olympic Committee barred today two United States…
July 04, 2020

Vincent Matthews and Wayne Collett: A Most Casual Protest With Most Striking Consequences

They stood there casually, one barefoot, hands on hips, the other in thoughtful repose, right…
July 04, 2020

Athletes Will Be Banned From Protesting at the 2020 Tokyo Olympics. But the Games Have…

The International Olympic Committee (IOC) announced new guidelines on Thursday that ban athletes from making…
July 04, 2020

RESOLUTION OF THE IOC EXECUTIVE BOARD WITH REGARD TO RACISM AND INCLUSION

The IOC stands for non-discrimination as one of the founding pillars of the Olympic Movement,…

Tokyo 2021 #1YearToGo

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Welcome to the Olympic Channel Live

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Team Elite Suits Up for Friday Afternoon Time Trial in San Diego https://t.co/0AUQ471VQK via @swimswamnews
About 7 hours ago
TeamTTO Transformational Leadership Webinar Pt. 3 with the lecturer Sport Management, UTT Mr. Stacey Cateau ▶️… https://t.co/MKYVbDMBEA
About 15 hours ago
Lewis: Reinstate Munich Games 400m medallists Matthews, Collett https://t.co/XPaRfGugLX
About 16 hours ago
A sports-base approach is needed to help the youth https://t.co/jPhFCNcTH0
Wednesday, 08 July 2020 19:07

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UPCOMING OLYMPIC GAMES

T&T OLYMPIC TEAM TTO PARTNERS

What is an entrepreneur? What is entrepreneurship? What is an entrepreneurial process?

How do we foster an entrepreneurial orientation? What is the difference between an entrepreneurially and traditionally managed firm or organisation?

Last Thursday the Trinidad and Tobago Olympic Committee (TTOC) second annual Future of Sport Conference, held centre stage at the Normandie Hotel under the theme “Next Step Entrepreneurship” which is the Foundation Stone for a Sustainable Sport Industry in the twin island Republic.

The Mayor of Port-of-Spain, His Worship Joel Martinez opened the conference declaring his support for sport as a positive change agent and as an important element of T&T’s economic diversification efforts.

In welcoming attendees, in my capacity as TTOC president I made the point that modern sports organisations have a key role to play in economic diversification, and encouraged them to be service oriented and athlete centred. The importance of harnessing the talents of all citizens, especially passionate and entrepreneurial-minded women, noting that TTOC has already embarked on a strategic initiative “the future is female” to ensure that female athletes have all the support they need to achieve their sporting goals.

The feature address was delivered by Dr Terrence Farrell, Chairman of the Economic Development Advisory Board, who stressed the importance of the diversification effort and encouraged local entrepreneurs to focus on “what the world needs, not solely on what you can sell,” as they sought to bring their creative ideas to life. Farrell also stressed the importance of the West Indian Diaspora in helping entrepreneurs build and develop global relationships.

While last year’s conference served to spark initial conversations surrounding the development of a sustainable sport industry, panel sessions at this years event focused on developing an entrepreneurial mind-set, creating and protecting business ideas and eventually funding business ventures.

Attendees were urged by seasoned entrepreneurs such as Andrea Rochford, Senior Consultant at Personalized Quality Systems Limited and Candace Guppy of Candy Coated Events to find mentors and other like-minded people to network with.

Noting that entrepreneurs tended to be tenacious and resourceful risk takers, would be sport entrepreneurs were provided with key recommendations including how to:

* Look for gaps in the marketplace

* Map capabilities to specific opportunities and

* Create a unique value proposition

Rochford noted that sport in T&T can be “cliquish” and encouraged persons to look outside the sporting arena, and make their events attractive to persons who don’t necessarily have a background in sport.

Other topics raised included cultural impediments to entrepreneurship and moving past the philosophy that sport should be solely used for social and community development. Presenters stressed that the multiplier effect in sport and other creative businesses is greater than the oil and gas industry. Sport and Entertainment Lawyer Carla Parris touched on key legal aspects including non-disclosure, licensing and merchandising agreements, while encouraging entrepreneurs to develop clear ground rules as to what happens in both profit and loss situations. Parris noted that many a good idea has never been allowed to see the light of day because of unresolved legal issues.

The day ended with participants being given the opportunity to flex their ‘creative muscles’ by coming up with ideas for sustainable sport businesses in Trinidad and Tobago. Fittingly the winning idea came from a female entrepreneur for a sports data metrics company.

The conference series is a key part of the TTOC’s strategic initiatives to create a sustainable sport industry by 2030 and achieve ten or more Olympic Gold Medals by 2024.

Thank you to Dzifa Job for your in put and contribution to today’s column.

EDITOR’S NOTE:

Brian Lewis is the President of the TTOC. The views expressed are not necessarily those of the TTOC.

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