What's new with Team TTO

July 04, 2020

Matthews and Collett Banned From Olympics

MUNICH, West Germany, Sept. 8 — The International Olympic Committee barred today two United States…
July 04, 2020

Vincent Matthews and Wayne Collett: A Most Casual Protest With Most Striking Consequences

They stood there casually, one barefoot, hands on hips, the other in thoughtful repose, right…
July 04, 2020

Athletes Will Be Banned From Protesting at the 2020 Tokyo Olympics. But the Games Have…

The International Olympic Committee (IOC) announced new guidelines on Thursday that ban athletes from making…
July 04, 2020


The IOC stands for non-discrimination as one of the founding pillars of the Olympic Movement,…
July 01, 2020

Lewis highlights racial discrimination and gender inequality in sports

"Olympic Order is the Olympic Movement highest award for distinguished contributions to sports. The list…
June 29, 2020

Black Lives Matter movement brings ex-IOC President Brundage under new scrutiny

When the Olympic Games were last held in Tokyo, American multi-millionaire Avery Brundage was President…
June 27, 2020

Opinion: Equality still remains an elusive goal

My professional life has been defined by three principles: excellence, integrity, equality. They were bred…

Tokyo 2021 #1YearToGo

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Cartan Global | Tokyo 2021

Welcome to the Olympic Channel Live

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Lewis highlights racial discrimination and gender inequality in sports https://t.co/kBo4RRlsZW
Thursday, 02 July 2020 20:58
Lewis highlights racial discrimination and gender inequality in sports https://t.co/z5Li1koDcP
Wednesday, 01 July 2020 13:25
Thank you @brentelderinternational for an epic close off to TeamTTO OlympicMonth celebrations 🏋️🏽‍♂️🕺🏽💃🏽… https://t.co/khwPnH5RE8
Tuesday, 30 June 2020 23:52
Black Lives Matter movement brings ex-IOC President Brundage under new scrutiny https://t.co/cDAdcKMmb3
Tuesday, 30 June 2020 12:29

TeamTTO on Instagram



Trying to process a lot of things that are happening in T&T can be detrimental to your spirit and soul. It’s simple and convenient to pivot to feeling bewildered.

Adversity is causing many to simply disengage themselves from the process.

Yesterday someone was sharing their perspective about the state of play in T&T and their conclusion was, to protect their personal peace of mind they have to act as if they live in a parallel universe- there is the reality of what is going on in T&T and how they choose to experience the reality of life in T&T. One is real and the other is a fantasy.

That conversation got me thinking about the importance of focus and zoning out a lot of the noise. It’s as if we are all living in a parallel universe, there is no truth anymore, only how you interpret and reframe what is before your senses.

Every day at Olympic House at Abercromby Street in Port of Spain, the T&T Olympic Committee (TTOC) is faced with choices. Regardless of how negative and dismaying the facts, truth or reality may be or appear, the TTOC must reframe and demonstrate to every stakeholder the benefits of the Olympic partnership.

The Olympic partnership is a compelling platform to develop programmes in achieving brand enhancement, revenue generation or legacy building.

Under brand enhancement, the Olympic partnership can foster brand differentiation and create an emotional connection but in an environment where there is so much negative noise, shining through the negative-clutter can be a test of mental stamina and endurance. In the 2016 TTOC annual report I shared this message: “Without a vision...we perish...Transformation...Transformation and modernisation guided every thought and action.”

Obstacles, problems, mistakes and failures are mere stepping stones to learning, improving and growing. Embracing transformation and change is the impetus.

Business development and revenue growth, innovation, creativity, out-of-the-box marketing and rebranding, and new programmes that are athlete and people-centred. National Sport Organisations are facing existential decisions of which parallel universe to choose.

There is no place to hide in the prevailing environment.