What's new with Team TTO

July 04, 2020

Matthews and Collett Banned From Olympics

MUNICH, West Germany, Sept. 8 — The International Olympic Committee barred today two United States…
July 04, 2020

Vincent Matthews and Wayne Collett: A Most Casual Protest With Most Striking Consequences

They stood there casually, one barefoot, hands on hips, the other in thoughtful repose, right…
July 04, 2020

Athletes Will Be Banned From Protesting at the 2020 Tokyo Olympics. But the Games Have…

The International Olympic Committee (IOC) announced new guidelines on Thursday that ban athletes from making…
July 04, 2020

RESOLUTION OF THE IOC EXECUTIVE BOARD WITH REGARD TO RACISM AND INCLUSION

The IOC stands for non-discrimination as one of the founding pillars of the Olympic Movement,…
July 01, 2020

Lewis highlights racial discrimination and gender inequality in sports

"Olympic Order is the Olympic Movement highest award for distinguished contributions to sports. The list…
June 29, 2020

Black Lives Matter movement brings ex-IOC President Brundage under new scrutiny

When the Olympic Games were last held in Tokyo, American multi-millionaire Avery Brundage was President…
June 27, 2020

Opinion: Equality still remains an elusive goal

My professional life has been defined by three principles: excellence, integrity, equality. They were bred…

Tokyo 2021 #1YearToGo

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Vincent Matthews and Wayne Collett: A Most Casual Protest With Most Striking Consequences https://t.co/KBV4TV5dm1
About 11 hours ago
Athletes Will Be Banned From Protesting at the 2020 Tokyo Olympics. But the Games Have a Long History of Political… https://t.co/gVIY0fZt5q
About 12 hours ago
RESOLUTION OF THE IOC EXECUTIVE BOARD WITH REGARD TO RACISM AND INCLUSION https://t.co/dsIbvXX5ai
About 13 hours ago
Lewis highlights racial discrimination and gender inequality in sports https://t.co/kBo4RRlsZW
Thursday, 02 July 2020 20:58

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UPCOMING OLYMPIC GAMES

T&T OLYMPIC TEAM TTO PARTNERS

Yes­ter­day, the words, con­cepts and ideas were com­ing fast and fu­ri­ous as the pre­sen­ters on day one of the In­ter­na­tion­al Olympic Com­mit­tee (IOC) and As­so­ci­a­tion of Na­tion­al Olympic Com­mit­tees (ANOC) Olympic Mar­ket­ing Sem­i­nar got un­der­way at the head­quar­ters of the Na­tion­al Olympic Com­mit­tee (NOC) of Spain.

Manuel Par­ga, mar­ket­ing di­rec­tor of the Span­ish Olympic Com­mit­tee set the stage with his vi­brant and dy­nam­ic ar­tic­u­la­tion of what the Span­ish Olympic Com­mit­tee is do­ing to re­vi­talise it’s rev­enue stream while the NOCs of Botswana and Van­u­atu both shared their cre­ative mar­ket­ing ap­proach from a small na­tion per­spec­tive.

Rob­bert de Kock, pres­i­dent and chief ex­ec­u­tive of­fi­cer of the pow­er­ful World Fed­er­a­tion of Sport­ing Goods In­dus­try (WF­S­GI) was thought-pro­vok­ing and hon­est about the US$300 bil­lion sport­ing goods in­dus­try as he could pos­si­bly be. He urged par­tic­i­pants to think out of the box, don’t close the box.

He told the Olympic Com­mit­tee strate­gic mar­ket­ing de­ci­sion-mak­ers to be present and vi­su­al and seize the busi­ness de­vel­op­ment op­por­tu­ni­ties that avail­able from grass­roots to elite lev­el.

Fred­erique Mar­tin-Baste, IOC man­ag­er, Part­ner­ship Man­age­ment in the Mar­ket­ing de­part­ment shared an in­sight in­to the In­tel and IOC part­ner­ship and strat­e­gy while Reg­is Menoux, man­ag­er- Part­ner­ship mar­ket­ing gave a re­veal­ing ex­pla­na­tion of the think­ing be­hind the Olympic Part­ners (TOP). The TOP pro­gramme is the IOC flag­ship cor­po­rate part­ner pro­gramme and ac­ti­va­tion.

Natascha Trit­tis, IOC mar­ket­ing train­ing man­ag­er kept the day’s pro­ceed­ings en­gag­ing and it was hard to not be ful­ly mo­ti­vat­ed as she pro­vid­ed an Olympic fes­ti­val up­date.

Day two, this morn­ing will shift to the Olympic chan­nel head of­fice where the theme of the sem­i­nar will be “Sto­ry­telling as a pro­mo­tion­al tool”. Kathryn Davies, as­so­ciate di­rec­tor of Com­mu­ni­ca­tions for Proc­tor & Gam­ble (P&G) will ad­dress this top­ic with par­tic­i­pants al­so hav­ing the op­por­tu­ni­ty to learn about the Olympic chan­nel.

To­mor­row is the fi­nal day and the top­ics will be best prac­tices when work­ing with cor­po­rate part­ners and a re­view of the Olympic brand and ac­ti­va­tion guide­lines.

One of the high­lights was the Al­iba­ba Olympic ad­ver­tis­ing cam­paign, “The great­ness of small”.

Lit­tle changes pave the way for big changes. The key to mak­ing a big change is to make a small change first. Al­iba­ba con­veys the mes­sage that a small ac­tion can touch mil­lions of peo­ple. A small coun­try’s sto­ry can in­spire bil­lions of peo­ple. The pow­er of small from one to a bil­lion. Al­iba­ba claims to em­pow­er small coun­tries and youth around the world.

The great­ness of small, Team T&T (Team TTO), get­ting 10 or more Olympic Gold medals by the year 2024 #10golds24 can be pos­si­ble, by tak­ing one step at a time.

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