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UPCOMING OLYMPIC GAMES

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Sport Event Denmark, the Combat and Strength Sports Confederation of Kazakhstan and Macau Sport Development Board will be among Gold Partners at a SportAccord Convention in April in which "legacy" will be a central theme.  

The World Sport and Business Summit, due to take place from April 19 to 24 at the Sochi Expocentre in Russia, should see an increased number of delegates attending an event seeking to embrace new sectors of the sports world.

It is billed as an "unique opportunity for exchange between key decision-makers from International Sports Federations and business leaders from innovative and fast-growing companies across more than 20 industries".

While the Combat and Strength Sports Confederation of Kazakhstan will support the event for a first time, the Macau Sport Development Board are partners for an eighth consecutive year; while Sport Event Denmark are also repeating a role they undertook last year.

Silver Partners announced so far consist of Aggreko, City of Edmonton, Eurosport, EventScotland and the Qatar Olympic Committee, while the Commonwealth Games Federation will join once again as a Bronze Partner.

"As the Convention broadens its role, it is important to encourage involvement from both the sport and industry sectors," said SportAccord Convention managing director Nis Hatt.

"We're pleased that our committed partner organisations, new and existing, will be working with us to deliver a rewarding Convention for our delegates.

"There are so many important areas of interest for our attendees, and during this Conference programme, we can focus on the specific implications for International Sport Federations and the wider sport family."

The preliminary SportAccord Convention Conference Programme has also been revealed, with discussions including debate on "The truth about Legacy" and "The Sporting Future Today - How technology is changing the game plan".

Other presentations delivered by leading experts will spotlight trends and opportunities, including "The Athlete Brand and Role Model Revolution", while issues encompassing sport morality, social responsibility, transparency and authenticity will also be addressed.

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