What's new with Team TTO

July 07, 2020

A sports-base approach is needed to help the youth

Last week, Trinidad and Tobago faced its own Black Lives Matter (BLM) day of reckoning.…
July 07, 2020

CANOC President calls for IOC to rescind life bans issued to athletes 48 years after…

Caribbean National Olympic Committees (CANOC) President Brian Lewis has called for the International Olympic Committee…
July 04, 2020

Matthews and Collett Banned From Olympics

MUNICH, West Germany, Sept. 8 — The International Olympic Committee barred today two United States…
July 04, 2020

Vincent Matthews and Wayne Collett: A Most Casual Protest With Most Striking Consequences

They stood there casually, one barefoot, hands on hips, the other in thoughtful repose, right…
July 04, 2020

Athletes Will Be Banned From Protesting at the 2020 Tokyo Olympics. But the Games Have…

The International Olympic Committee (IOC) announced new guidelines on Thursday that ban athletes from making…
July 04, 2020


The IOC stands for non-discrimination as one of the founding pillars of the Olympic Movement,…
July 01, 2020

Lewis highlights racial discrimination and gender inequality in sports

"Olympic Order is the Olympic Movement highest award for distinguished contributions to sports. The list…

Tokyo 2021 #1YearToGo

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Cartan Global | Tokyo 2021

Welcome to the Olympic Channel Live

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TeamTTO Transformational Leadership Webinar Pt. 2 with the Head of open Campus Academy of Sport, UWI Kervin Jean… https://t.co/zWbk6HZg9j
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Check out 🥊Becoming A Boxer🥊 with coach Reynold Cox 😎 TeamTTO Boxing athlete sport Move Learn Discover… https://t.co/TXu62uvVby
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Fists of Freedom https://t.co/5rcGqJr3dD
Monday, 06 July 2020 21:57

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Champion 400m hurdler Jehue Gordon achieved another milestone on Saturday with the launch of a cologne appropriately titled Ambition by Jehue.

Germany company Symrise designed the fragrance which was unveiled at the residence of cricketer Brian Lara on Chancellor Hill.

The signature move by the visibly nervous athlete, when unveiling the fantastic scent, represented a paradigm shift in the way the business of sport locally and regionally was viewed, causing a possible rethink of how success was measured.

Before Gordon could unveil the fragrance, however, he had to admit an earlier failing that ultimately guided him back to this crucial and practical move.  

“The idea to develop my personal brand did not occur over night. Mr Edward Skinner, my local manager tossed the idea at me approximately one year ago, and I quickly rejected it. I didn’t think it would have been possible for me to embark on such a course at such an early point in my career. Mr Skinner on the other hand, had a totally different view and was very persistent. He consistently reminded me that I needed to be the ‘trailblazer’ and to set the tone and standard in the sports world thereby leaving behind a legacy. Having an enthusiastic personality and given that I value and believe in creativity and innovation, Mr. Skinner was able to finally convince me and I was up for the challenge. Resulting from just an idea, Ambition by Jehue was born,” he said.

Gordon said, “Many people may ask why a cologne? The answer is a very simple one. When the idea was pitched for me to develop a personal brand I was absolutely sure that I wanted my brand to be a true reflection of me; my passion, my zeal for sport and my ambition to be successful in all aspects of life. Additionally, having travelled to various countries I always made time for that one special place: Duty Free. Yes, I am very fond of signature colognes so much so that the exciting opportunity of having my very own could not be overlooked. Not only would it be convenient for me to have my own cologne, but I want when people buy this product that they understand it’s significance: that it represents the fuel in me, the sacrifices I’ve made, the obstacles I have overcome, the energy and determination that I put into each day to achieve my goals.”

The launch was attended by Brian Lewis, president of the T&T Olympic Committee, Ephraim Serrette, president of the National Association of Athletics Administrations (NAAA) Olympic gold medalists Hasely Crawford and Keshorn Walcott, and West Indies cricketers Dwayne Bravo and Kieron Pollard.

Having recently completed his degree in Sports Management, specialising in human resources and marketing and graduating with First Class honours at the University of the West Indies, St Augustine Campus, Gordon said he gained a plethora of knowledge that motivated him further to put this business idea into motion.

As an athlete, a graduate, and a young leader, Gordon developed a greater appreciation for knowing and valuing one’s self, setting goals, and planning as he aimed to build important foundations. And, when put into action, he said, dreams come true. He urged fellow sportsmen and women to work hard, persevere and more importantly be flexible.

“Do not remain subjected to just being an athlete. Never be afraid to step out of the box. The willingness to take risks is critical to achieving success and as such, it is therefore imperative that you surpass your own limits, never quit and think of different ways to win. To live the life you have always dreamed of, you must be fuelled by your ambition and work hard. Having talent means nothing if you have no ambition behind it to work assiduously,” Gordon said.