What's new with Team TTO

July 07, 2020

A sports-base approach is needed to help the youth

Last week, Trinidad and Tobago faced its own Black Lives Matter (BLM) day of reckoning.…
July 07, 2020

CANOC President calls for IOC to rescind life bans issued to athletes 48 years after…

Caribbean National Olympic Committees (CANOC) President Brian Lewis has called for the International Olympic Committee…
July 04, 2020

Matthews and Collett Banned From Olympics

MUNICH, West Germany, Sept. 8 — The International Olympic Committee barred today two United States…
July 04, 2020

Vincent Matthews and Wayne Collett: A Most Casual Protest With Most Striking Consequences

They stood there casually, one barefoot, hands on hips, the other in thoughtful repose, right…
July 04, 2020

Athletes Will Be Banned From Protesting at the 2020 Tokyo Olympics. But the Games Have…

The International Olympic Committee (IOC) announced new guidelines on Thursday that ban athletes from making…
July 04, 2020

RESOLUTION OF THE IOC EXECUTIVE BOARD WITH REGARD TO RACISM AND INCLUSION

The IOC stands for non-discrimination as one of the founding pillars of the Olympic Movement,…
July 01, 2020

Lewis highlights racial discrimination and gender inequality in sports

"Olympic Order is the Olympic Movement highest award for distinguished contributions to sports. The list…

Tokyo 2021 #1YearToGo

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Cartan Global | Tokyo 2021

Welcome to the Olympic Channel Live

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A sports-base approach is needed to help the youth https://t.co/jPhFCNcTH0
About 3 hours ago
CANOC President calls for IOC to rescind life bans issued to athletes 48 years after podium protests https://t.co/2STW6J177Q
About 3 hours ago
TeamTTO Transformational Leadership Webinar Pt. 2 with the Head of open Campus Academy of Sport, UWI Kervin Jean… https://t.co/zWbk6HZg9j
Tuesday, 07 July 2020 13:26
RT @igcanoc: CANOC President Brian Lewis has called for the International Olympic Committee (IOC) to reinstate two African American athlet…
Tuesday, 07 July 2020 13:25

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UPCOMING OLYMPIC GAMES

T&T OLYMPIC TEAM TTO PARTNERS

The national Olympic Committee of Trinidad and Tobago is currently under taking a marketing and branding transformation plan as it seeks to maximise and monetise its commercial affairs.

Raising funds to ensure the two-island republic’s athletes and national teams are as best prepared as possible is an ongoing challenge for Trinidad and Tobago sporting organisations and governing bodies.

The TTOC is a non profit, non- governmental organisation with sole and exclusive authority for the Olympic Games and other multi- sport events sanctioned by the IOC (International Olympic Committee). The organisation also acts as the CGA (Commonwealth Games Association) of Trinidad and Tobago with responsibility for the Commonwealth Games and Youth Commonwealth Games.

It’s Marketing department was established in March of 2015, with a mandate to maximise income from sponsorship and merchandising, ticketing, fund raising and broadcast rights fees and implementing the TTOC strategic marketing plan.

The TTOC marketing department focuses on the business behind sport and building the TTOC and CGA brands and revenue generation opportunities locally and globally. It is expected to bring fresh thinking on marketing, branding and engaging with sponsors and partners to drive the marketing power of the TTOC and CGA and its partner brands.

The national Olympic committee’s confidence received a timely boost recently when the TTOC was invited by the IOC to present its marketing and brand transformation plan at an IOC Marketing Seminar. The presentation done by Chanelle Young and Rheeza Grant of the TTOC Marketing department received positive feedback at the IOC Seminar.

The TTOC aims to be a catalyst and key contributor to the development of sport marketing and the business of sport in Trinidad and Tobago.

As part of its efforts in the above regard the TTOC will host a sport marketing and business of sport conference on Wednesday March 9 at the Hyatt Regency Hotel Portof- Spain.

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