What's new with Team TTO

July 09, 2020

Lewis: Reinstate Munich Games 400m medallists Matthews, Collett

Caribbean National Olympic Committees (CANOC) president Brian Lewis is calling for the rescinding of a…
July 07, 2020

A sports-base approach is needed to help the youth

Last week, Trinidad and Tobago faced its own Black Lives Matter (BLM) day of reckoning.…
July 07, 2020

CANOC President calls for IOC to rescind life bans issued to athletes 48 years after…

Caribbean National Olympic Committees (CANOC) President Brian Lewis has called for the International Olympic Committee…
July 04, 2020

Matthews and Collett Banned From Olympics

MUNICH, West Germany, Sept. 8 — The International Olympic Committee barred today two United States…
July 04, 2020

Vincent Matthews and Wayne Collett: A Most Casual Protest With Most Striking Consequences

They stood there casually, one barefoot, hands on hips, the other in thoughtful repose, right…
July 04, 2020

Athletes Will Be Banned From Protesting at the 2020 Tokyo Olympics. But the Games Have…

The International Olympic Committee (IOC) announced new guidelines on Thursday that ban athletes from making…
July 04, 2020


The IOC stands for non-discrimination as one of the founding pillars of the Olympic Movement,…

Tokyo 2021 #1YearToGo

Logo TOKYO 2020 International Olympic Committee
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Cartan Global | Tokyo 2021

Welcome to the Olympic Channel Live

Team TTO on Facebook

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Team Elite Suits Up for Friday Afternoon Time Trial in San Diego https://t.co/0AUQ471VQK via @swimswamnews
About an hour ago
TeamTTO Transformational Leadership Webinar Pt. 3 with the lecturer Sport Management, UTT Mr. Stacey Cateau ▶️… https://t.co/MKYVbDMBEA
About 9 hours ago
Lewis: Reinstate Munich Games 400m medallists Matthews, Collett https://t.co/XPaRfGugLX
About 10 hours ago
A sports-base approach is needed to help the youth https://t.co/jPhFCNcTH0
Wednesday, 08 July 2020 19:07

TeamTTO on Instagram



THE TRINIDAD and Tobago Olympic Committee (TTOC) announced a partnership with Press Play Jukebox Limited - a leading provider of media management solutions - at the Olympic House, Port of Spain yesterday.

The partnership will see Press Play assist in building the TTO C’s brand as well as generating revenue for the #10Golds24 Athlete Welfare and Preparation Fund.

Press Play said it was pleased to partner with the TTO C as they work to foster a greater sense of awareness and patriotism within Trinidad and Tobago. Through leveraging Press Play’s expertise in in-store advertising and mobile marketing, the TTO C hopes to be in a stronger position to execute on fundraising efforts.

More specifically, Press Play’s in-store and audio platform will be used to raise public awareness while mobile marketing will entail mobile app development and SMS services.

Dwayne Cambridge, managing director of Press Play, stated, “we hope that our investment in this will bear fruit.” Concerning the promotional venture, TTO C president Brian Lewis revealed, “when you go to (various groceries), what you will be hearing is little drops, little promos (about the athletes).” Cambridge explained why his group decided to lend a helping hand to the TTO C.

“It’s about brand awareness,” he said.

“A lot of people, if you ask around, don’t know what the TTO C is. The first part of it is learning awareness for the TTO C and what they actually do, which is supporting our athletes on their quest for gold. And, in the second phase of the partnership will be centred around revenue generation.

“It’s really about making sure that we have the capacity and the capability to support our athletes in their thrust.” Cambridge later noted, “what we’re primarily known for is instant audio but we actually do more than that. It’s about opening up ourselves and allowing the TTO C to take full advantage of what we have to offer, to engage the populace.

That’s really what it’s all about.” The TTO C president commented, “it’s a real pleasure for us. We look forward to working with the Press Play Jukebox team. This is a real game changer and who don’t understand it, just watch and see.” He noted, “for us to sustain 10 or more Olympic gold medals by the year 2024, for us to support our athletes the way we can, we have to create a sustainable and viable sport industry. We have to find innovative ways to grow this economic pie.

“We can’t have our athletes aspiring for greatness and excellence, and we have a team that is focused on mediocrity and negativity. The Olympic Committee is determined to be the spearhead and we are absolutely delighted to welcome inside the #10Golds24 Press Play Jukebox,” he ended.

And, in related news, representatives of automobile dealers Toyota Limited (Sean Shaffie) and Southern Sales (Leiah Mohammed) also presented Lewis with respective cheques for the #10Golds24 Athlete Welfare and Preparation Fund.