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June 06, 2020

Loving the rivalry Greaux wants revenge on Richards at 2021 Champs

Kyle Greaux and Jereem “The Dream” Richards are Trinidad and Tobago teammates. The 200-metre sprinters…
June 06, 2020

What is the colour of power?

I hadn’t intended to write a word; my feelings were raw and I felt that…
June 06, 2020

Power over pain Baptiste, Greaux push past the lactic

The pain associated with lactic acid build up in the muscles is all too familiar…
June 03, 2020

Do not flinch in the face of adversity

Prime Minister Dr Keith Rowley’s announcement that phase three of the reopening of the T&T…
June 03, 2020

An open letter to sport #BlackLivesMatter

Citizens across the world have mobilised to stand up for equal rights, for freedom, fairness,…
June 02, 2020

Rolf Bartolo - A man of integrity

Tributes keep pouring in for Rolf Bartolo from different quarters in Trinidad and Tobago. On…
June 01, 2020

Lewis: Sport can be key in covid19 recovery

BRIAN LEWIS, president of the TT Olympic Committee (TTOC), says that sports can play a…

Tokyo 2021 #1YearToGo

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Thursday, 04 June 2020 22:52

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UPCOMING OLYMPIC GAMES

T&T OLYMPIC TEAM TTO PARTNERS

By many yardsticks, 2015 must go down as a pretty rotten year for sport.

The crises at FIFA and the International Association of Athletics Federations (IAAF) have put doping and governance issues squarely at the top of the Olympic Movement’s agenda, highlighting how it has struggled to cope with the full consequences of the financial windfall which the digital media era has delivered.

The cause of autonomy has taken several large backward steps.

Sustained financial pressures and the international terrorist threat have combined to make many people, particularly in the liberal west, reluctant for the powers-that-be in their particular jurisdictions to commit to the inconvenience and expense of hosting sporting mega-events.

And yet there is at least one measure which, viewed in isolation, might lead you to conclude that 2015 was a vintage year for the sports industry: this is the share price performance of both Nike and Adidas, the leading sports footwear and equipment companies.

When I checked on last Thursday (December 31), shares in Nike, based on the United Stateswest coast, looked to have ended 2015 at $62.51 (£42.28/€57.26).

That represented a gain for the year of more than 29 per cent, giving the group a market capitalisation of well over $100 billion (£68 billion/€91 billion).

Germany’s Adidas, though smaller with a market capitalisation of some €18 billion (£12 billion/€16 billion), fared even better.

Its end-of-year share price of €89.91 (£60.75/€82.28) was more than 55 per cent higher than it had started 2015.

What should we make of this?

One conclusion might be that, for all the problems facing sport, the market retains confidence in its status as a leading leisure activity – and in Nike and Adidas’s continued ability to derive profit from this - notwithstanding much-voiced concerns over how keyboards and video screens are seducing young people away from sports halls, pools and playing fields.

Perhaps the enormous scale of the expansion now foreseen for China, the world’s most populous nation, is part of what is underpinning this positivity, as we embark on a Summer Olympic year.

As I reported from Sportel in Monaco, it is estimated, according to guidelines issued by the State Council, that the sports market in China will be worth about $790 billion (£512 billion/€696 billion) in 2025.

This compares with just $63 billion (£41 billion/€56 billion) in 2014.

While this vast country has its own sports goods industry, and while we are only talking about an estimate, the projected growth is so explosive, that it would be very strange if leading western sports equipment groups failed to derive some sort of benefit in coming years.

That Chinese forecast has certainly come at a good time, appearing to offset reduced expectations in a range of countries dependent on hydrocarbons for their prosperity, not least Russia, the 2018 FIFA World Cup host.

As for what 2016 will bring, for sports goods company shareholders and the rest of us, it is hard to foretell, but with the holidays over, it is time to strap on seat-belts and get ready for an eventful year.

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